Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise-The-Golden-Arches.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb

• Franchise: The Golden Arches in Black America
• Marcia Chatelain
• Page: 336
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781631493942
• Publisher: Liveright Publishing Corporation

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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

“Franchise: The Golden Arches in Black America” with Marcia
Event Details. Lecture by Marcia Chatelain (Georgetown University). “Franchise: The Golden Arches in Black America”. Part of the Lehman  Franchise: The Golden Arches in Black America Kindle Edition
Her latest book, Franchise: The Golden Arches in Black America (Liveright Publishing Co./ W.W. Norton, January 2020) will examine the intricate relationship  Franchise: The Golden Arches in Black America: Chatelain
Franchise: The Golden Arches in Black America is a surprising study of how McDonald's restaurants assisted black entrepreneurs. It is written by a fine historian of the black experience, Marcia Chatelaine, a professor in the History Department at Georgetown University. Book review of Franchise: The Golden Arches in Black
She tells the story of the outsize impact fast food has had on African American communities through the story of McDonald's, the Bigfoot of the  Franchise: The Golden Arches in Black America | The Filson
For African Americans, as acclaimed historian Marcia Chatelain reveals in Franchise, fast food is a source of both despair and power—and a  BOOK REVIEW: 'Franchise: The Golden Arches in Black
BOOK REVIEW: 'Franchise: The Golden Arches in Black America' by Marcia Chatelain. Photo of Terri Schlichenmeyer Terri Schlichenmeyer 

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